This is some bizarre news from Swatch. Still fighting to keep this exclusive and to not sell online it’s doing a tour to keep the hype going on the MoonSwatch. It’s such a strange way to sell watches in 2022. The tour is a place to preorder only too, no stock.

I’m not in the market for one right now but I just find it so strange that in this day and age a company refuses to sell an in demand product to those that want to buy it.