We’re only a week away so as usual I do my little take on pricing. This year it’ll be a little easier I think. For me I’m most probably going to move onto the upgrade programme but want to have a guess at what the retail cost will be.

If we assume

iPhone XR = iPhone 11

iPhone XS = iPhone 11 Pro

iPhone XS Max = iPhone 11 Pro Max

Then I’d see Apple sticking with the same prices, with sales not as good as they were I don’t think they can afford to increase.

iPhone 11 starts at £749

iPhone 11 Pro starts at £999

iPhone 11 Pro Max starts at £1099

What do you think you’ll do this year?