A new Apple

Yesterday’s Apple keynote was certainly different and to be honest a little disappointing in places. I’m not breaking down everything but here are some of my initial thoughts.


This seems like a good deal and if and when it does hit the UK I’ll be giving it a go. I used to subscribe to a few actual magazines, yes they used to come in the mail and I’ll be curious to see how they translate over to digital. I’m a little skeptical that publishers will put effort into Apple News long term but I guess we’ll just have to wait and see on this one.

Credit Card

Here’s where I start having problems with Apple. A credit card is useful and the benefits and rate that Apple are offering look good but it was the keynote presentation that felt wrong. Cheering and applause for a credit card seems wrong at an Apple event to me. This is especially bad for me when on the other hand they say they are very conscious of their environmental impact but are now encouraging us to buy more stuff. I’m not sure how to feel about this new Apple just yet.


Based on the games shown and my general interest in games on iOS this isn’t very compelling to me. I think it’s a good idea but for me gaming is on consoles not iOS.

Apple TV+

This was pretty painful to watch and the point I dipped in and out whilst doing other things. I feel this should have been a trailer for each show not a presentation by each star. There was a highlight reel but didn’t give me much of anything. Not compelling me to subscribe based on what I saw. Don’t think Netflix are going to be too worried. Let’s see what happens over the next year on this and unless I missed it I didn’t see any pricing or dates.

What got missed?

I’d have liked to have seen a focus on service packages like an increase in iCloud storage and Apple Care+ as a package for one monthly fee.

All I can say to summarise it is I’m glad it’s over and roll on WWDC.