Trying to make it as an independent blogger is hard, especially in 2018 where the landscape is slowly but surely moving to video and social. I truly believe blogging is not dead and if you find your voice (and more importantly an audience) it is possible to make a go at it. I found that on my previous provider, Squarespace I just couldn’t afford to run my site (at £20 a month) so I looked at making the switch to another platform.
I explored all of the options available to me and went for Medium. It’s a platform that I used on and off since launch but it was a free option that looked like it had potential. Well, the short story is that am now completely off the platform (due to lack of confidence that they would continue long term) but I did take away a few lessons.
Write about what you are passionate about
On my previous site I focussed a lot on technology and found that over time it wore me down just writing about one of my passions. When I moved to Medium I found that I had a good response to a variety of subjects I wrote about, anything from games to movies.This was my main lesson, I am now going to be writing about what I’m passionate about.
Medium is full of startups
I found a heavy bias towards life coaches and startups on Medium. Writing about technology, movies and more traditional subjects aren’t popular enough to gain traction on the platform. Everything that rises up or is picked by their editors is all around the startup scene, if you don’t write these kinds of posts I wouldn’t invest in using the platform.
Make use of tags
It’s something I’ll be doing going forward on this blog, make sure of tagging to make sure that you are discovered by new audiences.
Own your content
My biggest takeaway, it’s better to build your own content on your own blog than build someone else’s platform. I have zero confidence in Medium, I give it 3-5 years before it goes out of business. I’d rather build it somewhere else.
Have you used Medium?
Let me know in the comments.