What I want to see from Apple in 2018

As we’ve already talked about 2017 was a mixed year for Apple. Moving into 2018 it’s a good opportunity to think about what I’d like to see in 2018.

iPhone lineup

Between iPhone 8 and X Apple have had mixed reactions from the public. The 8 isn’t different enough and the X is too expensive. Personally I’d love to see how many iPhone SE and 7 models have been sold since the 8 and X were released, it may surprise you. I feel that they have sold rather well. I know a new line up has been rumoured already but here goes what I’d like to see

  • A new 4.7″ LCD that goes edge to edge, which replaces the current SE
  • The current 8 gets replaced with an edge to edge 5.8″ LCD
  • Plus model dropped
  • The current iPhone X gets a price reduction with 128GB storage option
  • A new 6.5″ OLED iPhone X to satisfy the current Plus owners
  • All models except the SE have a dual lens camera
  • All models have FaceID
  • All models start at 64GB and offer 128GB


iPad lineup

The current line up is solid, I don’t think we’ll see much on the iPad front aside internal bumps. No edge to edge design needed or FaceID this year I feel.

I’d like to see dual lens on the iPad Pro and FaceID but I don’t see it happening this year.


As someone that using a Mac maybe 20% of the time it’s a hard one.

I’d say improved keyboards on The MacBook and MacBook Pro.

Deliver on your promise of a new modular Mac Pro.


I wear my Apple Watch everyday and love it, don’t see where the hardware can improve at this point.

I’d like to see improvements in software

  • Third party watch faces
  • Improved proactive health detection


iCloud is pretty solid for me so mine is more around consolidation. Roll video into Apple Music or create a new video streaking app. Stop the bloat on iTunes and finally split it up.

Create a new Amazon Prime like service where you pay once and get all of the services in one package.


Improvements to core Apple apps such as Reminders, Calendar and Mail. They are unusable for when you want to get things done and I often use a third party app such as Fantastical.

Consistency, this is something that should be top of Apple’s list when it comes to software improvements. I am a bit sick of Apple’s own apps all having their own personality rather than a consistent approach. For example Music has the new larger header style but Reminders has the older list view that is inconsistent. Please Apple chose one style and stick to it.

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